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FIFTEEN YEARS BUILDING EVENTS.
Now I’m helping you build the business around them.
Tools, frameworks, and honest feedback for multi-passionate women in the event industry who are ready to get paid for everything they actually know.
DITCH THE
OVERWHELM
→ You're holding your breath on event day not because the work isn’t good, but because you've been building the plane while flying it. And nobody handed you a blueprint.
→ You've sent the pitch deck. You followed up. You heard "we'll circle back" — and you still don't know what's actually standing between your deck and a yes.
→ You're doing the work of a strategic event leader without the system, the language, or the framework to do it with confidence every single time.
GAIN CONFIDENCE AND
change your life with…
build your
EVENT
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TWO OFFERINGS. ONE STANDARD. built for the pitch you need to close and THE EVENT YOU NEED TO NAIL.
The Pitch Edit
$197 · One strategic review · 7 business days
You’ve sent the deck. You’ve followed up. And the answer is still a soft maybe that never becomes a yes. This isn’t vague feedback or a proofreading pass. It’s a full strategic read of your pitch materials from the perspective of the person actually deciding with specific, prioritized notes that tell you exactly where the clarity breaks down and what to do about it before you send it again.
Behind the Build
Corporate Event Planning Intensive
You got the ask. You said yes. Now get the full-day framework that turns that responsibility into something your organization will still be talking about in the post-event report. Five strategic pillars. Four specialist breakout tracks. Ten-plus frameworks and templates you keep. A 30-day action plan built in the room before you leave it. Built for the team that was handed a summit, a leadership retreat, or a high-visibility event — and wants to run it with the confidence of someone who’s done it before.
The Corporate Planning Course
Coming soon
The comprehensive system for event professionals who are done starting from scratch every single time. Every framework. Every template. Every event type. Built to transfer immediately — into your team, your workflow, and your next project.
Full details coming soon
You’re Not Behind
YOU JUST HAVEN'T HAD the right system yet. THAT'S WHAT I'M HERE FOR.
THE PITCH THAT FINALLY CLOSES
For the deck that looks right but keeps landing in "we'll circle back." You'll know exactly where it's losing the room — and what to change before it goes out again.
THE EVENT THAT RUNS ITSELF
Because the system is so clear that every vendor and every team member knows exactly what's happening — whether you're in the room or not. That's the goal. This is how you get there.
THE CONFIDENCE THAT COMES FROM PREPARATION
Not "I hope this works." The kind that comes from having done the work before the day starts — so the day runs because of your system, not in spite of it.
THE BUDGET THAT EARNS A YES
Fixed costs. Variable costs. Contingency. A post-event report that speaks the language of your CFO. Budgets that demonstrate results get renewed. Programs that can't — don't.
THE LANGUAGE OF LEADERSHIP
ROI. Stakeholder alignment. Measurable outcomes. You'll walk into any room — any pitch meeting, any leadership conversation — and make the case for every decision you make.
THE SYSTEM THAT CARRIES FORWARD
The first event after these programs is different. The tenth is better. The work compounds instead of resets — every single time. That's the thing that changes everything.
I’VE BEEN ON BOTH SIDES OF THE TABLE
ABOUT
FOUNDER AND CEO
Create Something Amazing
I’ve been the one building the deck at midnight and the one deciding at 9pm whether to forward it or let it go. I’ve defended event budgets in front of CFOs, managed productions across 8 countries, and sat in the room when pitches landed and in the room when they didn’t.
What I learned from all of it is this: the gap between doing extraordinary work and getting consistently paid for it is almost never about the work. It’s about whether the business around it the materials, the positioning, the systems is making the case as clearly as you do in person.
“That’s what everything here is built to fix. Not your talent. Your infrastructure.”
If you’re building something that’s genuinely yours a production company, a creative consultancy, a freelance practice that reflects the full range of what you bring and you’re ready for clients who recognize that and pay for it, you’re in the right place.
15
8
50+
5K+
Clients who came back
Attendees, single event
Countries worldwide
Years in the industry
The kind of thinking that usually costs you a room and a registration fee available here, on your schedule, at no cost. A good place to start if you want to see how I work before you invest in anything.
Guides and frameworks built from real event experience.
FREE RESOURCES
10 Hidden Costs
Event Swag
50 Stealable Experiences
Pop Up Blueprint
FIFTEEN YEARS OF OPINIONS, OBSERVATIONS, AND HARD-WON LESSONS.
I write about what’s actually changing in events, what most people are getting wrong about pitching their work, and what building a real business in this industry looks like from the inside.
LATEST POSTS
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From Local Moments to Global Stages: How Small Brands Can Make a Big Impact During Major Events
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What It Really Takes to Pull Off a Multi-Day Experience
How Sports Brands Can Leverage Experiential Marketing at Cannes
MEDIA & PRESS
When the bigger conversations about events happen we’re in them.
From strategy pieces to industry commentary, we’re contributing to the conversations that shape how events get built, pitched, and valued. Read what we’ve been sharing.
